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The
     Brand

The New York City based label was launched in late 2015,   producing fit-focused lingerie, sleepwear, and lingerie-inspired ready-to-wear.  The brand values quality and ethical practices.  Currently, all of the brand's garments are made ethically in the heart of New York City's garment district, or at our studio in Brooklyn.   The label sources the finest fabrics and components from around the globe; French underwires, elastics from both Japan and China.  Most of the laces are French leaver's laces, which are made in Calais, where artisans have passed on the tradition of fine lace making for over two centuries.  

Philosophy
 

The brand is geared toward strong and empowered women, with pieces that work as hard as the women wearing them.  The collection is produced with ethical labor practices in the heart of NYC's garment district, or made with love in the designer's Brooklyn based studio.  #LOVEISAVERB

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"French for naughty"

— Refinery29

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The Designer

            

 

Designer Rachel Marus is passionate about lingerie, lingerie-inspired apparel, and empowering women.   She The Detroit native earned a Bachelor of Fine Arts Degree from the University of Michigan, where she studied Classics and Philosophy.  Soon after, the designer moved to New York City where she earned a second Bachelor of Fine Arts degree from the Fashion Institute of Technology. She currently works at her studio in Bushwick, Brooklyn.